logged
“Email just isn’t clicking for people the way it used to…”
O.G. lead-magnet and list-builder Evelyn Weiss says, “email just isn’t clicking for people the way it used to.”
But let’s look at the stats…
She’s sending fewer emails:
Eighteen in May. Three in June. Zero in July.
She’s promoting fewer lead magnets, fewer paid offers that lead straight to her list, and diverting almost all of her traffic to her free and paid Skool communities. Meanwhile, in Skool, she’s posting… daily. Launching new ads to her communities… daily. Posting about her communities on Youtube… daily.
Based purely on her input, which do you suppose is working better?
Her list?
Or her communities?
Nothing against Evelyn. I’ve learned a ton from her, and will continue to. I really enjoy her stuff and get lot more out of it than I’ve put in terms of financial commitment.
But let’s get real…
If you put your energy into email it will work. If you put your energy into community it will work. And if you put your energy into pole-bean farming it will work.
The bottom line is: if you want email to work, it will work. And if you don’t, it won’t.
Simple as that. And as far as I’m concerned, no one actually needs to send emails ever in order to build a successful business. Let alone daily.
But if you like writing, and you like emailing, then all things being equal, more is better.
Frankly, I’d rather see you Frankenstein your own business model around the things you love to do than just copy me or anyone else for that matter because it’s what you think you “should” do.
So with that said, if you’re a fan of email and you’d like it to work better for you, go here:
Best,
Kevin Hood