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The perfect lead magnet problem
I’ve been spending a lot of time talking with business owners inside the community who are actively trying to grow their email list.
And lately, the same two problems keep coming up.
The first one is the welcome sequence.
The way different platforms handle this can make setting it up right a bit of a mess. And as a result, people are either blasting out four emails the second someone signs up (without even realizing it), or they’re sending people one lonely welcome email that isn’t doing half of what it needs to, especially when there’s a lead magnet involved.
But beyond that, there’s a bigger problem I see.
Most people aren’t doing the one thing they need to be doing to both grow their list faster, and improve the quality of people on their list by better qualifying who ends up there in the first place.
That one thing is:
Testing different lead magnets.
This happens for two reasons. The first is that a lot of people, and this is is how I was when I got started, struggle to put any lead magnet together in the first place. There’s usually some perfectionism involved, and the desire to make something truly valuable which ends becoming an impossible to finish project that’s even more impossible to consume (if it ever does get finished).
The second reason is they just get too attached the one they already created, which may or may not be doing what it needs to do to attract the right person, to the right place, at the right time, in a way that naturally guides the right folks to their paid offers and services.
The solution, is to create and test a number of different lead magnets (which I show you how to do inside MVE).
But the Global Welcome Sequence training I’ve just created shows you how to setup two simple automations that let you test those different lead magnets without blasting your readers with 40 different emails as soon as they join your list.
Here’s the step-by-step walkthrough for each of your four favorite email marketing platforms:
I look forward to seeing you there. Adios, talk soon.
Your pal,
Kevin Hood