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Why and when I recommend daily emails
A lot of people ask me why, and when, I recommend daily emails.
Like, does the math really work? Does it really generate more trust, connection, sales, etc…? When does it make sense to do something different?
And the shower answer is: most of the time, it makes sense. I’ve got three reasons why, and I’ll save the most important one for last, but first I want to answer the math question directly.
Here’s what happens when you start sending daily.
Open rates go down. Unsubscribe rates go up. And the number of different people who actually click on the offers inside your emails increases notably. Wait… what? Fewer people read, more people leave, and yet more people willingly click through the links in your emails to read up about your offers and actually give them a chance.
How does that even make sense?
Well, daily sending provides a natural filter. People who aren’t willing to hear about a solution to their problem every single day, probably aren’t that concerned with solving it. Like if it’s just a weekend event, maybe it’s just an enjoyable reading situation instead of an ambitious problem solving situation, ya know?
Beyond that, sixty years of research show that people prefer things that are familiar to them.
Even when they can’t explain why.
Your name landing in someone’s inbox every morning is doing you a favor whether people open it or not. And I can tell you from personal experience that I barely give the weekly senders I subscribe to a fair chance anymore. If I even open their emails, I only give them a quick skim before throwing them in the bin.
But the daily senders I like?
I read those to the end. And they’re the people I buy from most often. They’ve earned a different level of attention just by showing up consistently.
That said, when does weekly sending actually make sense?
There are really only two situations.
The first is maintenance mode. Your client roster is full. Your offer is proven. Your list is large enough that even low-frequency math works. And you're not trying to grow. In this case, you’re just trying to stay top of mind so you can sell sponsorships, promote the occasional launch, and coast on what you've built.
The people who make this work typically have massive social media audiences running before the weekly newsletter became their main thing.
The second situation is that you genuinely can't sustain daily yet.
Which is fine.
If the choice is between burning out on daily emails or showing up reliably once a week forever, take the once a week. Consistency beats frequency as far as I’m concerned. And that’s how I got started. First, by sending weekly, then moving to two or three times a week. Then to sending daily.
And now it just feels easier to do than it does to not do.
But a lot of people think writing daily emails has to take up a bunch of your time.
Honestly, I spend less time writing daily emails now than I did writing weekly emails back in the day. The goal isn’t to write a masterpiece every morning. The goal is to have a daily writing system that makes it easy to show up in a way that people enjoy reading.
Now for the most important reason.
It all comes down to a silly idea I got in my head somewhere along the way in my own entrepreneurial journey. And recently, I saw Alex Hormozi say it in a way that I couldn’t help but save to aid me in making my point for today’s email:
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"You must first become consistent before you can become exceptional."
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That's it. That's the whole case for daily emails in one sentence.
If you're a coach, consultant, or educator who wants to build a profitable online business, before you have a massive audience, before you have a proven funnel, before you have the luxury of maintenance mode, you simply need to become more exceptional at what you do to the point that you’re just known for it.
And daily emails are the fastest way I know to get there.
Not because they'll magically grow your email list.
But because writing about your craft every single day forces you to understand it more deeply than you otherwise would. It makes you find new angles on old ideas. It makes you a better thinker. A better writer. And a more articulate version of yourself.
And articulating your expertise is what turns a small, warm list of strangers into a profitable online business.
So when do I recommend daily emails?
When you're trying to grow. When you're trying to get better. When you're still figuring out what you actually believe about the thing you teach. In short: when you're not in maintenance mode yet… which is most of us.
And if you want to benefit from a simple method I’ve developed for writing highly effective emails on a daily basis that sell, you can follow the link below to learn more:
Your pal,
Kevin Hood