You get to pick

Things have been a bit quiet inside TNM because I’m plotting some things in the background.

Primarily, my goal is to make things more email and newsletter focused. List growth, lead magnets, intro offers, email content, and sharing your offers in a way that sounds authentically like you, while building a marketing strategy that can free up your time while bringing more of your best fit clients right to the front door of your business without all the sleazy sales and marketing tactics that make you want to throw your laptop out the window before even slamming it closed.

Folks continue to respond, “KEEP THE THREADS STUFF!”

And I hear you. That’s not going anywhere. It will be re-organized, and honestly, some of it’s due for an update. But all to say, Threads is a legitimate place to grow your list and find our voice, so it’ll still be a part of the curriculum.

But like I said, the focus will be email. Because that’s my world.

Here are some of my thoughts on what content could be next for the community, and you get to vote on it by replying back to this email with the number, or numbers of the items listed below.

1. How to write subject lines that get your emails opened without disappointing your readers after they’ve clicked (with examples and swipes).
2. How to get ideas and stories for your emails even if you think your life’s not that interesting.
3. Daily email idea prompts that help you think of great ideas for your emails on the spot (without having to gather or collect any of your own sources of inspiration in advance).
4. How to set up, run, and optimize Meta ads to grow your list (while filtering for and attracting the most aligned people for your offers and services).
5. How to create simple lead magnets that get results for your ideal customers and clients while seamlessly segueing into your primary offers and services.
6. Tech stack! — two choices: the bare bones tools or the all-in-one tech stack plus essential deliverability settings (that most people get wrong despite their best efforts) to ensure you can truly automate your email marketing efforts while hitting the inbox instead of spam.
7. How to experiment with different offers and CTAs without burning out or turning off people on your list.
8. How to use email to improve and optimize your offers (using your list for market research a building mutually beneficial interactions with the people on your list).
9. How to immediately book consultation calls with the people already on your existing list (quickly, like as soon as today).

And, there’s more. But that should be enough ideas to vote on for now. Pick all your favorites, because the ones that win are more likely to get created and released into the wild inside the community.

Write-ins are welcome as well.

Talk soon,

Kevin Hood